Will the real fake Outback please stand up?


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  • | 7:50 a.m. August 9, 2013
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An Australian retail consultant has taken exception to Outback Steakhouse's “unabashed lack” of authenticity as well as its overly attentive service.

The Tampa-based restaurant chain's lack of authenticity “is reinforced by almost every other aspect of its brand,” writes Michael Baker in the Aug. 7 Sydney Morning Herald.

Baker, who visited a Rochester, N.Y., steakhouse, also points out the servers are Americans, not Australians.

 

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