Focus your message

Today, when it comes to your company's reputation, which audience matters most: Customers? Employees? Investors? Media?

The correct answer is they all matter. Any individual from any of these audiences can have a huge and immediate impact on the reputation of your company.

For Publilius Syrus, quoted below, his reputation was indeed more valuable than money. It was the difference between slavery and freedom. His story is as interesting as the maxims he wrote.