Firm aims high with new concept

The year-end bonus, especially for executives who seek to reward their top salespeople in a unique and creative way, is going luxury.

It comes in the form of super high-end cars, like a Lamborghini, a Rolls Royce or a Ferrari, through a new business, Sarasota-based Autoxotic. Launched by local entrepreneur Larry Starr, the firm provides short-term rentals of a variety of rare and exotic cars. The rentals, in many cases, are for three months.

Autoxotic also offers one-day rentals and other fractional ownership plans, says Fabio Ruiz, the director of operations. And it sells select cars, too.