House won't support Enterprise Florida's 'tie'

TALLAHASSEE — As Florida legislators continue to negotiate on operating budgets for Enterprise Florida and Visit Florida, one difference remains definite: The House has refused to fund Enterprise Florida's new branding campaign, which uses a men's necktie as the “i” in “Florida” in its logo.

“Somebody above my level needs to fix that,” said Rep. Ed Hooper, R-Clearwater, according to the News Service of Florida.

Enterprise Florida, the state's public-private economic development agency, developed the logo as part of a branding campaign for the organization released Jan. 31. The logo is accompanied by a new tagline: “Florida: The perfect climate for business.”