Reach for the sky, and your wallet

A big-time marketing opportunity on the Gulf Coast is up for grabs for a bold-thinking — and deep-pocketed — business.

The opportunity is so way up, in fact, it revolves around landing naming rights on the tallest building in downtown St. Petersburg. The asking price for the rights, to get on top of the 386-foot, 28-story One Progress Plaza building, is certainly steep: $5 million for 10 years. Bank of America, which at one point leased more than 7,000 square feet in the building, pulled its name off the top last year.

Built in 1990, One Progress Plaza is in the heart of downtown St. Petersburg. Darin Kucera, managing partner of Kucera Properties, a family-run firm that owns the 300,000-square-foot building, says naming rights will allow a company to “instantly increase or create name recognition.”