Build it for them

Want to make your customers feel special? Build them a website of their own.

That's what Hamilton's Uniforms does for some of its best customers. Instead of making customers order through its own website, Hamilton's builds unique sites just for them.

The idea came about earlier this year while owner Hank Porterfield was brainstorming with his sales manager, Mike Harden. Customers such as Retina Consultants and Hope Hospice now order their uniforms through specially designed websites that carry the inventory of uniforms they need.