One Part Fun

Members of an Alltrust Insurance sales team, fresh off a recent presentation to a major potential client, didn't panic when they glanced down the hallway and spotted the suits.

With a focus on health care benefits consulting, Palm Harbor-based Alltrust had just pitched its services to Mulberry-based Badcock Furniture. Winning the Badcock account, which covers 1,100 employees across the Southeast, would be a killer victory.

Alltrust founding partner Joe Part, though, saw some competitors coming his way when he turned to leave. They were representatives from larger insurance entities, firms sometimes known for considerably more formal attire. The firms that sometimes beat out Alltrust for work.