Hijinks at HuB build buzz

SARASOTA — The HuB, a Sarasota-based business incubator, has succeeded where countless other businesses have failed: It got a major daily newspaper to print a press release, almost as is, about a move into a new building.

The catch? This press release was likely 90% satire, and there was no mention of that in the story, which ran on the front of the business section in the Sarasota Herald-Tribune today.

The gist of the story is that the HuB is moving, from a space in the Rosemary District, just north of downtown Sarasota, to the former Century Bank building on Fruitville Road. Local entrepreneur Jesse Biter owns the building. The Business Review first reported on the move Dec. 14.