Starry Dreams

By name alone, Star2Star Communications connects businesses to other businesses and customers via the Internet.

But to co-founder and CEO Norm Worthington, the firm is a software development company that just happens to occupy the communications industry. In fact, says Worthington, 20% of Manatee County-based Star2Star's payroll is in development and innovation. And that's just where Worthington, founder of more than a dozen companies, wants it.

“I think the whole business telecommunications industry is about to go into a massive shift,” says Worthington. “It will catch a lot of the industry by surprise. We want to have a big role in redefining business communication.”