Michael's launches new look

SARASOTA — On the heels of its 25th anniversary, Michael's On East is unveiling a new brand marketing campaign for the business, which includes the restaurant, Michael's Wine Cellar, and catering services.

Using bright colors and geometric shapes chosen to create a “luxurious and artistic feel,” the new images were designed for the restaurant by Manatee County-based Boost Studio, a release says. The new brand imaging will be phased in during the coming months.

“We are using this milestone as an opportunity to look at the big picture — and bring many moving parts together under a cohesive brand image,” says Michael Klauber, the restaurant's co-proprietor with Phil Mancini.