The Pizza Engineer

Review Summary
Company. TSP
Management Group
Industry. Restaurants
Key. An engineer's approach to efficiency can improve restaurant operations.

What's a mechanical engineer doing in the pizza business?

Chuck Senatore knows how to build racecar engines. The company he founded and later sold, Muscle Motors in Lansing, Mich., built a world-champion drag-racing car in 1997. Later this year, Senatore plans to race a truck in the Baja 1,000, an off-road endurance race in Mexico's Baja California peninsula.