IntegraClick gets new counsel

SARASOTA — IntegraClick, a fast growing but sometimes controversial Internet marketing firm, has hired a new lead attorney.

The firm's general counsel is James Epstein, according to a release. Epstein has more than a decade of experience on the legal side of online marketing, the firm says. He most recently ran operations and legal affairs for Reachsmart Interactive, an online advertising business. He also previously ran legal affairs at eDiets.com, a publicly traded company.

IntegraClick, through its Sarasota-based subsidiary, Clickbooth, reported $120 million in sales in 2009, the last year it publicly disclosed revenues. The firm's original niche was selling click-per-action Internet advertising, where clients only pay for an ad when an action, say a purchase, is taken. The traditional Internet advertising model is to pay-per-click. Technology entrepreneur John Lemp co-founded IntegraClick in 2004.