Schweet!

Benjamin Fleischer doesn't look the part of a man who plans to take on the sugar industry.

Dressed in lime-green shorts, flip-flops and a lululemon athletic jacket that accentuates his muscular physique, Fleischer, 33, might look like he'd fit better at a Naples cafe after a gym workout on a Sunday morning.

“This isn't corporate America here,” Fleischer chuckles, as he swivels around in a boardroom chair inside a nondescript industrial building in Naples.