A Better Position

Review Summary
Company. Position Logic
Industry. Software technology
Key. It may be tougher to build a company without outside investors, but the business will be stronger as a result.

When they started their technology venture in late 2007, Felix Lluberes and Hong Long didn't realize how bad the investment landscape would soon become.

In fall 2008, just as they were actively pitching their idea to investors about growing their newly formed company, Lehman Brothers collapsed and the venture capital markets froze.