Mesmerizing Appeal

  • By Mark Gordon
  • | 10:18 a.m. February 10, 2012
  • | 0 Free Articles Remaining!
  • Entrepreneurs
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National marketing guru Sally Hogshead — she swears that's her real last name — has a message for any executive who seeks to increase sales: Forget about being well-liked and focus on being well-known.

 

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