Fiat showroom opens in Brandon

BRANDON — The Ed Morse Automotive Group has opened a Fiat dealership at the Brandon Auto Mall.

The company held a recent grand opening at the new showroom to introduce the “Italian-style” Fiat brand.

“As the only Fiat studio in Hillsborough County we have generated tremendous interest and traffic,” says Peter Snelling, general manager, in a company press release.  “Sales have been steady and we have brought excitement to the area with a 'taste of Italy' in Brandon.”