Mobile Mavens

Mad Mobile is living the reality of what happens when a startup launches at the nascence of a new industry that is reshaping something as gargantuan as the global retail sector.

Two years ago, Greg Schmitzer and Bruce Bennett started the Tampa-based company to create mobile websites for smart phones and tablets. The company is not an app-maker -- that's old school.

Mad Mobile makes websites optimized for mobile devices, meaning users no longer have to try to navigate tiny versions of a company's website on their phone.