Game Gurus

Executives who wonder how to harness the power of social media to grow their business should query Bradenton entrepreneur Steve Shenbaum.

Shenbaum, founder of a communications training firm, struck Olympic gold earlier this year when star U.S. Women's National Team soccer player Abby Wambach boasted about his company on Twitter. Shenbaum, through his firm, Game On Nation, led the soccer team in two 90-minute team-building sessions, including one held in Sarasota before the Olympics.

One tweet in particular, disseminated to Wambach's 214,443 followers June 29, was heavenly word-of-mouth. Wrote Wambach: “@SteveShenbaum comes in and wows us again. Fortune 500 co, coaches, small biz owners, call this man to get the best out of each other.”