Orange entrepreneur calls out regulations, and regulators

Dean Mixon, in an effort to squeeze more sales out of his prominent family-run orange grove in north Manatee County, is taking his cause to TV.

But this isn't a spot to plug Mixon Fruit Farms, the citrus outlet and entertainment center Mixon and his family have run for 73 years. Mixon instead stars in a new multimillion-dollar statewide ad campaign designed to put a voice to the overregulation pleas of Florida business owners. To watch the video click here.

The National Federation of Independent Business, a Washington D.C.-based lobbying group, launched the Florida-focused TV and Internet campaign Aug. 17. “We are not totally against regulation,” Mixon tells Coffee Talk. “But we need sensible regulations. We should not have one net for everybody.”