Value Dependent

Tampa Preparatory School's Board of Trustees looked into the eyes of the recession and realized it needed to respond. The world was changing.

Like a business, Tampa Prep has to please its customers -- parents and students — if it wants to remain viable.

“We continued to ask the question about value,” says Kevin Plummer, head of school at the private facility sitting on the Hillsborough River next to the University of Tampa. “Families that are out there have become value-conscious. Everybody is willing to put the finances in the places they need to put them when they see value is there.”