Harnessed Power

The business axiom that says a company should focus on one strategy, and do it really well, makes total sense to Sandy Cohen.

Yet Cohen's ability to mostly ignore that maxim is mostly why his company, Sarasota-based Design Marketing Group, has not only been able to survive the recession, but make it 20 years. The seven-employee firm, in mission, is an advertising and marketing firm. It does everything from websites to writing brochures to traditional advertising and public relations.

But one of the company's most notable offerings lies in what it calls tradeshow management. That means DMG will design, engineer and build product display booths for tradeshows and other promotional settings. The firm will also handle all the other aspects of the tradeshow for a client, from reserving space to arranging the delivery and assembly of the booth. It will install the booth at the site, and then tear it down when the show is over.