Upsell Utopia

Mailboxes are looking chic in Southern Crafted Homes' developments. And they are just one of many custom features that it manages to move during the downturn.

“You're not going to drive through our developments and see the same mailbox in every yard,” says Jim Deitch, chief operating officer of the Pasco-based homebuilder.

The mailboxes are one reason Southern Crafted defies the market. Its revenues are up 13% this year, and by the end of the 2011 they are expected to beat 2010 numbers by about 50%.