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Fla. consumer confidence drags

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  • | 4:02 p.m. November 30, 2011
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Consumer confidence among Floridians remained near an all-time low in November, according to the latest data from the University of Florida.

UF researchers set their Florida consumer confidence index at 65 for November, unchanged from a month ago, and very near to the survey's all-time low of 59, which was realized in June 2008.

“This level of consumer confidence has previously been associated with recessionary levels,” explains Chris McCarty, who directs the research efforts behind the University of Florida's confidence survey.

In January 2011, the university estimated consumer confidence among Floridians at a value of 77. But confidence has fallen in nearly every month since then.

The highest possible score for UF's index is 150, and the minimum score is a rating of two.



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