Collared Dreams

A romantic date night between Jonathan Boos and his wife, Amie, was nearly derailed in 2006 in what can only be called the Travolta incident.

It started when Amie Boos tossed a shirt to her husband to wear for the evening. Problem was, says Jon Boos, the collar flared out and wouldn't stay in any position in which he put it. “I looked like John Travolta from Saturday Night Fever,” says Boos. “I ran around the house looking for a different shirt.”

Boos never found a replacement shirt. But what Boos did discover in his garage that night was he could tame the collar if he combined some paper clips with two small magnets. It worked so well, actually, that the makeshift magnetic Power Stays are now the foundation of a quirky and entrepreneurial menswear accessories business, Sarasota-based Würkin Stiffs.