Mobile Marketing

Travis Priest is good at collecting phone numbers.

Priest is the founder and CEO of Sundrop Mobile, an Orlando company that has created a system that uses consumers' mobile number as their loyalty card. Dubbed loyalTXT, the system is quick to implement. At the point of sale, the cashier asks if the customer wants to join the loyalty program and inputs the customer's mobile phone number.

Customers instantly receive a text message informing them they have joined the loyalty program. There is also a link where he or she can provide more information like his or her birthday or email address.