- December 15, 2025
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Steve McIntire likes to tell the story of farmers who get together to decide at what prices they'll sell their pigs.
Problem is, he chuckles, it never works because there's always one farmer who undercuts the others and sells his pigs at a lower price.
McIntire, president of the Collier County Lodging & Tourism Alliance and general manager of Bellasera hotel in Naples, says the hotel business is similar.
