Optimism Returns

REVIEW SUMMARY
Business. Lykes Insurance, Tampa
Industry. Insurance
Key. Firm seeks to grow its brand awareness on the Gulf Coast and statewide.

The Lykes family runs one of the most prominent Tampa business dynasties of the past century, with a portfolio that at times has ranged from banks and berries to smoked sausages and steamships.

Insurance has also been and still is a key part of the Lykes Bros. Inc. domain. But despite the weight of the Lykes family name, its insurance business, founded in 1925, has sometimes struggled to develop the same kind of top-line brand awareness.