Business Law

Ed Alexander believes the surest way to go out of business is to enter into the “handshake” deal.

During his 18 years as an attorney, Alexander has seen plenty of companies go out of business because they did not protect themselves from common legal missteps. Alexander is the founder of The Entrepreneurship Law Firm, a small, Orlando-based firm that advises startups and small businesses in Central Florida.

“Most small business owners are sales driven. They're used to closing deals,” says Alexander. “They approach legal issues the same way. They'll tell me, 'Just get the contract done.' Well, what does 'done' mean?”