Sweet Success

REVIEW SUMMARY
Company. Monin Gourmet Beverage
Industry. Manufacturing
Key. Using innovation to create new markets and increase sales

While planning the expansion of Planet Hollywood into the Middle East, Bill Lombardo had a big hurdle to jump: prohibition.

The restaurants he directed as executive vice president of food and beverage operations for Planet Hollywood would have to offer colorful, sweet drinks without alcohol. After some searching he found his solution in flavored syrup.