A Heap of Freedom

Scott Heaps has never employed someone strictly for sales at his website design and marketing firm.

That goes all the way back to 1997. Dial-up was the dominant way to get online back then, Google was the name of a project in a Stanford graduate class and Facebook was nonexistent. Facebook's Mark Zuckerberg, in fact, was 13 years old when Heaps founded Sarasota-based Gravity Free.

Heaps eschews sales people because he says Gravity Free's Web designers, marketing professionals and Web developers should be the sales force. Says Heaps: “We sell by having our people do good work.”