Insurance Fix

Ray Kroc, the founder of McDonalds, used to tell people he was in the real estate business and sold a lot of hamburgers.

Likewise, Steve Marino is in the insurance business and repairs a lot of appliances.

In 1985, four years after starting the Home-Tech appliance-repair business in Fort Myers, Marino realized that his customers were willing to pay for more than a quick fix. So he started selling them insurance against their appliances breaking down, betting that they wouldn't call him more than a couple times a year.