Risk Brothers

Leo Riza puts a premium on his product design company's anonymity because that's how he says he's been able to land such good clients during such a bad economy.

But Riza is on the verge of a big — and risky — move that could put a swift end to the secrecy he so values at his firm, Sarasota-based R&R Associates. The counterintuitive move is both physical and literal: The company plans to expand its 5,000 square feet workspace by at least 200%. In the process, Riza plans to create a product assembly and budding manufacturing facility in Sarasota.

Says Riza: “If I'm not aggressive, there is no way I will be successful.”