Recession Cushion


  • By Mark Gordon
  • | 11:05 a.m. May 7, 2010
  • | 0 Free Articles Remaining!
  • Entrepreneurs
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REVIEW SUMMARY
Business. The Furniture Warehouse, Sarasota
Industry. Retail
Key. Company has expanded in the recession by staying in the mid-to-lower price point and retaining key employees.

Here's a factoid that's bound to make a recession-strapped executive gag: Furniture store operator Mark Richmond spends $50 in marketing just to get one customer to walk through the door.

It's jarring, but necessary.

 

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