Corporate Report: June 11 - June 17

HSN launches 'Lucky 33' birthday promo, Minnelli product line
St. Petersburg-based multi-media retailer HSN will celebrate its 33rd year of operation with a major promotion with Harrah's Entertainment Inc., plus exclusively offer the product line of legendary entertainer Liza Minnelli.

In the “Lucky 33 Birthday Celebration” starting this month, HSN gift cards will be offered to select Harrah's Total Rewards members at 25 of its casino resorts nationwide plus visitors to totalrewards.com can enter the HSN $185K Birthday Giveaway instant-win game and promotion.

The Liza Collection, featuring apparel and jewelry inspired by her look and recreated from her personal archives, will debut on June 30. “As one of the most celebrated entertainers today, I am confident Liza will connect directly with customers in marrying her iconic style with their own,” said Lynne Ronon, HSN's executive vice president of merchandising, in a press release.