Kitchen Connections

REVIEW SUMMARY
Company. Dinner Done
Industry. Food
Key. Focusing on customer relationships and inventory cost control.

When they first opened their business, Audra and Dan Nasser's idea may have appeared to others as part of a fad.

The concept — a kitchen where you could prepare a number of meals in a short time, and then bring them home to cook them — seemed overdone. Even Time Magazine and the New York Times were writing about the latest small business craze, collectively referred to as the “fix-and-freeze” model.