Testing the Marketplace

REVIEW SUMMARY
Company: Psychological Assessment Resources Inc., Lutz.
Industry: Testing resources for professional, educational and corporate uses.
Key: Owns publishing rights to the Self-Directed Search, a popular online career choice tool.

Double-digit unemployment has a way of forcing people to examine what they do for a living and what career changes they should make. For R. Bob Smith III, that means opportunity for his quiet company tucked away near Interstate 275 in Lutz.

Smith and his wife, Cathy, have been operating Psychological Assessment Resources Inc. since 1978 and have built what began as a sideline business into a 60-employee company with annual revenue in the eight-figure range.