In it Together

The recession put Byron Shinn's accounting firm in an unusual pickle.

Turns out the $4 million company has had barely any drop-off in annual revenues. Yet a majority of the clients it serves are down up to 30% over the past year or two.

Shinn, founder of Bradenton-based Shinn & Co., decided to take a somewhat counterintuitive approach to the situation. He embarked on a plan to make over his CPA firm late last year, even though it wasn't suffering nearly as bad as its clients or competitors.