Family Focus

Even after they turned 30, started families and built up their careers, sisters Melissa Blanco and Michelle Young still held firm to the entrepreneurial dream to run their own business one day.

But after countless phone calls, e-mails and chit-chats with each other, not to mention hours of research on how other successful 'mompreneurs' and woman business owners did it, Blanco and Young were still lacking one key ingredient. They didn't know what to sell or do.

“Neither of us hated what we did,” says Young, who at the time worked in marketing and branding for a Sarasota advertising agency. “But we wanted to do something that had some sort of meaning.”