Bad Press

President Barack Obama's trip to Fort Myers brought an avalanche of negative publicity to Lee County that will take a long time to undo.

President Barack Obama visited Fort Myers Tuesday and held up Lee County as an example of what's wrong with America's economy — not exactly what a local chamber or economic development corporation want to see.

In the face of such negative national media attention, public relations professionals say it's critical to push a more positive message after the hordes of journalists leave town.