The Four Fs

A life-altering car crash forced Anand Pallegar to discover his passion: Building a business

Anand Pallegar uses one distinct formula when choosing new clients and jobs to pursue at his Sarasota-based marketing and Web site development company.

He calls it the four Fs: fun, forward, fame and financial. There has to be some combination of those concepts for the company to accept or pursue any job. While the fun and the financial part are self-explanatory, the forward and fame concepts go to the core of why Pallegar started the company, atLarge, six years ago.