Loyal Lucie

Lucie Marino runs a relic of a business, a throwback to say, 2005, when people were willing to drop a few hundred bucks on a trip to the hair salon every two weeks.

But this relic has resolve.
Marino's business — hairstyling, makeup and beauty to the well heeled and well known — is thriving despite the recession. Marino, based out of Sarasota, has regular clients she sees every two weeks in Palm Beach, every month in New York and a few times a year in Montreal.

Her appointments at the Four Seasons in Palm Beach, where she leases space for a chair, are booked out a year in advance. Marino even sometimes uses an agent in New York City that books her for other jobs.