Lasday: Stay on target

Lou Lasday: Stay on target

Have you noticed that finding the right person to target for your corporate marketing is more difficult than it use to be? It doesn't matter if you are a Gulf Coast law firm, community bank, developer, Realtor, accountant or other professional services enterprise. It seems that as we all grow, the number of people involved in making a high level expenditure seems to fill up a boardroom.

According to Sirius Decisions, a major national sales data research firm, "In 2005, three more people on average were involved in making a major corporate purchasing decision than in 2001."