Lasday: Sell Now - And Later


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  • | 6:00 p.m. July 17, 2006
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Sell Now - And Later

Lou Lasday

Few professional service enterprises truly invest the effort to build lasting post-buy relationships with individual customers because that approach differs entirely from their current practices. More importantly, they rationalize that the time, effort and discipline in planning and execution of relationship building after the initial sale is not a cost-efficient reality.

 

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