Lou Lasday: Strategic Segmentation: One Size Doesn't Fit All

Lou Lasday: Strategic Segmentation: One Size Doesn't Fit All

"Segmentation" is the realization that markets are not monolithic! Instead, they consist of submarkets with basically similar dynamics that may respond to offerings from similar firms in a totally dissimilar manner. So how can this critical strategic marketing initiative dramatically benefit your Gulf Coast enterprise? First, let's un-complicate the seemingly complicated.

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