Lou Lasday: Meet your new ad deptartment

  • By Business Observer Staff
  • | 6:00 p.m. December 8, 2006
  • | 0 Free Articles Remaining!
  • Opinion
  • Share

Lou Lasday: Meet your new ad deptartment

Create the "insider" track with the right compensation plan.

"Few things are more important to making an ad agency-client relationship work well than getting the compensation agreement right", says Bob Lamons, author of The Case For B2B Branding, writing in Marketing News Magazine of the American Marketing Association.

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news
Subscribe

Already subscribed? Sign in.

Latest News

  • December 4, 2025
450-unit Nokomis apartment complex opens near Legacy Trail
  • December 4, 2025
Developer proposes Tampa's tallest building: 70 stories at $650 million
  • December 4, 2025
Airline adds flight from Fort Myers to upstate New York
  • December 4, 2025
50-year-old Tampa education-tech firm receives $350M investment

Sponsored Content