Group Therapy by Lou Lasday

Group Therapy

By: Lou Lasday

What is the hottest strategic marketing initiative making the rounds of board rooms at America's top service enterprises? According to research just issued by the American Marketing Association, it's based on the absolute realization that business must continually "talk" to their customers by first "listening" to their customers. It's the next level to the obvious micro-marketing trend of getting closer to the ultimate decision maker.