Don't Compete with Rivals; Make Them Irrelevant

Don't Compete with Rivals; Make Them Irrelevant

By: Lou Lasday

Don't compete with rivals; make them irrelevant! That's the concept of the "Blue Ocean Strategy" advanced by educators Chan Kim and Renee Mauborgne. Their concept has just been introduced at the top-rated graduate business schools in the nation, according to the American Marketing Association. They suggest that companies have long engaged in head-to-head competition in search of sustained profitable growth, for competitive advantage, market share and differentiation.