Twixters and Kippers By Lou Lasday

By Adam Hughes
| 6:00 p.m. June 24, 2005
| 0 Free Articles Remaining!

Opinion

Twixters and Kippers

By Lou Lasday

Just when you thought you knew everything about the psychographics (lifestyles) and demographics (age, income, education, etc.) of your total customer base, a new and exciting opportunity emerges.

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