Spend Wisely; Target Prospects by Lou Lasday


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  • | 6:00 p.m. June 13, 2005
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Spend Wisely; Target Prospects

By Lou Lasday

Here's the radical rethinking in modern day marketing. It's today's hottest business trend: the concept of getting closer-and-closer to the end-user of your product or service. It's the miniaturization of strategic marketing initiatives.

 

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