Share of Customer by: Lou Lasday

Share of Customer by: Lou Lasday

There's a startling new paradigm shift in strategic direction about competition in business. It promises such market penetration that it has earned priority emphasis at the most prestigious graduate business schools across America.

Here is truly a new directional way that shifts the entire frame of reference from thinking in terms of "share of market" to "share of customer." It's not just a rethinking of established formats such as relationship marketing, frequency, retention or database marketing, although it certainly embraces these techniques. In truth, it's the next level.